Enabling an event driven checkout completion strategy is foundational in activating targeted abandon cart strategy and AB testing to increase conversions. Without events, you are simply guessing.
Once you have added GrowthPhysics Shopify App to your store, follow the instructions in our app to activate Segment so events generated by our app can be federated to downstream tools. We recommend Amplitude, a behavioral analytics platform to visualize the analysis of our events.
Checkout Completion Rate measures the percentage of users who completes an order once they start their checkout experience.
In the Shopify ecosystem, the checkout experience starts when a user lands on a url containing "/checkouts/". Our system fires a corresponding Checkout Started event. As the user moves down the funnel and towards a purchase, we follow their activity by tracking three subsequent user actions that corresponds to the following sequence of events:
Contact Info Entered > Shipping Method Entered > Payment Info Entered.
Thus, we map out the checkout completion flow in five (5) events in the following sequential order:
Log into your behavioral analytics service account. We will be using Amplitude. GrowthPhysics' events will appear under the same name irregardless which downstream service you use.
Your final view should resemble the image below.
Checkout completion measures the efficiency of your checkout experience. More nuanced is that checkout completion is a signal for desirability of and trust in your product/brand/service.
Understanding where a user dropped off during the checkout process and having visibility into the properties of the basket will help you make better decisions in how you design your abandon cart strategy and provide the metrics for AB testing.
For our agency, we take a full-stack growth team + full-funnel execution approach to growth. We have the resources and skillsets to impact top of the funnel metric, Cost per Click, and bottom of the funnel metric, conversion rate. In our experience, conversion rate optimization is a critical component of managing down CAC as we scale spend.
Understand your customers and their behaviors in a deeper, more meaningful way that drives profitable growth. Add our app to your Shopify store.
14-Day Free Trial
I've led e-commerce operations, built growth teams, and scaled three consumer brands from seed to over $100M in revenues. My insights on growth stems from my experience as an investment banker, front end engineer, UI/UX designer, CxO, and investor. Growth is an exercise in navigating uncertainty through decisions. Hopefully my experience will help you make better decisions for your business.
Get weekly insights that will help you make better growth decisions.
For founders, C-suite, investors, and everyone who wants to grow their business smarter.