Understanding your customer lifetime value (LTV or CLV) is mission critical to growing your business efficiently and profitably. It is the metric brands need to guide business decisions and growth strategies. For most startup teams, proper LTV modeling is super cumbersome, expensive, and faulty.
Maximizing LTV is the main goal of every consumer brand. We take a physics approach to helping brands maximize LTV by decomposing LTV into measurable customer behaviors.
Our mission is to help brands grow profitably and efficiently by enabling better decision making through the physics of their LTV.
Ability to understand a customer and their behavior through multiple dimensions is the foundation of LTV physics. Our app automagically bootstraps 20 events to your Shopify store so you can start understanding your user and customer behavior. No engineers required. No code required.
Attached to these events are 59 properties that will enable insightful segmentation analysis, the primary feedback loops that drive decisions.
Once added, we recommend reviewing the resources below for Segment and Amplitude.
Understand your customers and their behaviors in a deeper, more meaningful way that drives profitable growth. Add our app to your Shopify store.
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I've led e-commerce operations, built growth teams, and scaled three consumer brands from seed to over $100M in revenues. My insights on growth stems from my experience as an investment banker, front end engineer, UI/UX designer, CxO, and investor. Growth is an exercise in navigating uncertainty through decisions. Hopefully my experience will help you make better decisions for your business.
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